which all mediums of information builds up to form media as a whole.(in decending order of influence on public)1. radio2. cinema (do emphacise on cinema) as it is a very strong medium which influences for a lage mass population. it connects to the people. sometimes one needs three hours to convey their message and not 3 miutes small story to influence people.3. newspaper 4. television5. internetI will not restrict myself to just India but will also talk about the global media and how media as a whole distort reality.see.... every media organisation be it NDTV, AL Jazeera, PTV, Times of India, Economist or Panchjanya (RSS newspaper)they have their own set of audience whom they have to cater to. if they dont take their interest in their mind then their own survival in jeapordy.so if karunanidhi was taken into custody in the middle of the night then both Jaya TV and Sun TV had different version of whyKarunanidhi was arrested. (search google if you dont know what happened in that incident. dont go blank on this issuecoz some chutiya will definatly ask you a que on it.) the reason they have differnt version of karunanidhi coz their viwers which are supporters of Jayalalitha and Karunanidhi wants to listen a particular story. jaya tv viewrs wanted to listen that jayalalitha was right in getting karunanidhi arrested at 3 am while sun tv viewers wanted to listen that jayalalitha is a cruel woman who got heir leaders arrested.same is the case of Al Jazeera and CNN . when a bomb blast happens in iraq or american soldiers kill some iraqi nationalthen both the channels have different version.To get more advertisement revenue: till 2000 ad money in tv was 2000 crores.By 2007 it will grow to 7000 crores annually that’s why so many new channels are coming up to grab a bite of their own sare. if a channell create a controversial story then more audience will watch it. The more the audience the more the TRP.In july during the Indian oil cricket tournament when sourav ganguly was playing as a player and rahul dravid was the captain one of a news channel had a 2 hr long news report a night before the tournament about how the Indian team has been divided how sourav ganguly and his boys were sitting in a seculuded place in the team meeting and how dravid and his boys were participating in the meeting. May be the team was divided, may be not.third reason can be to spread one's propaganda.for years PTV and Pakistani radio created the wrong notion about India and indians.but once people 2 people contact started from last year that notion now is completely shattered.before the iraq war colin powell in his historic speech told the general assembly and through that sppech the entire world media on how saddam hussain is having weapons of mass destruction which eventually was found out that he never had any.if media wanted they could have asked the bush goverment for proof, substantial proof but they never did as even they realised especially the amerecan news media that with war their dropping trp will reach all time high. which they didmedia generally run stories criticizing the government . very rarely do they ever ruin stories or cover stories where they praise the government.in this regard media on many occasion distort the reality.e.g. sucides by poor farmers.every year we see so many stories done in media where the media say that the poor farmers are commiting sucide because of a crop faliure. but if one takes a close look at the sucide issue then one would find that its not just the farmers which commit sucide. even the rich and the famous also commit sucide then be it nafisa joseph or kurt cobain.in america white commit more sucide than blacks. but media has created these false notionsin people's mindprobably to create controversy, probably to generate more revenue......