Media for Sale

Times of India in its 20th September edition printed a full page interview of Rahul Dravid. The interviewed covered many aspects of his personality. On how aggression for him is not what he thinks of other sportsperson's mother, wife and sister. How he has dealt with certain difficulties in life. But the last 5 questions in that interview (out of 23) were all about Rahul's loyalties with Reebok in an era of shifting loyalties..etc..etc.

Undoubtedly this interview was a paid interview by Reebok who in few days time will be launching their new brand of shoes RD 10 celebrating their 10 years of association with Dravid.

The question that now arises is how much Journalism is up for sale?

TOI few weeks back printed a full page interview of Pantaloon Fashion's CMD, Kishor Biyani. They termed him as The retail king of India. Rediff soon joined the bandwagon and printed " Meet the Retail king of India" as one of its headlines.

Yes Kishore Biyani may be one of the first few entrepreneurs who saw potential in the retail secor but two full page articles in two of the biggest media organisations clearly indicates how hard Mr Biyani is trying to woo investors to invest in his new company, The Future's Group. And with the lure of easy money how easily the two Media giants of India termed him as The Retail King.

Even NDTV has also signed a 5 year contract with The UB Group and even named their lifestyle channel after UB group's tagline.

CNN IBN is also not far behind as they kept screening "Hutch is now Vodafone" as one of its headlines on 21st September. Strangely Vodafone is using the same tagline in all its advertisments.

As a media student I once heard Rajdeep Sardesai giving a long lecture on how the marketing man has entered in the editorial meets and how we should kick them out.
Going by the way Mr Sardesai, Mr Roy, Times group are letting the marketing man interfere with the content I guess Media is up for sale and the highest bidder will get to eat the pie.

Giving voice to the voiceless

In his Ramon Magsaysay Award acceptance speech in Manila on August 31,P. Sainath, Rural Affairs Editor of The Hindu, spoke of the legacy bequeathed to Indian journalism by freedom fighters who doubled up as journalists, and said he was accepting the award on behalf of the same tradition of giving voice to the voiceless.

Mr. Sainath won the award in the Journalism, Literature and CreativeCommunication category for his "passionate commitment as a journalistto restore the rural poor to India's national consciouness."This is the text of the speech:

This is the 60th year of Indian independence. A freedom fought for and won on a vision that placed our humblest citizens at the centre of action and of the future. A struggle that brought the world's then mightiest empire to its knees. A struggle which saw the birth of a newnation, with a populace overwhelmingly illiterate, yet aiming at and committed to building a democracy the world could be proud of. A people who, one freedom fighter predicted, would make the deaf hear and the blind see. They did.

Today, the generation of Indians who took part in that great struggle have mostly died out, though their achievements have not. The few who remain are in their late 80s or 90s. As one of them told me recently:"We fought to expel the colonial ruler, but not only for that. We fought for a just and honourable nation, for a good society."I am now recording the lives of these last stalwarts of a generation I was not part of, but which I so deeply admire. A struggle that preceded my birth, but in which my own values are rooted. In their names, with those principles, and for their selflessness, I acceptthis great award.

In that great battle for freedom, a tiny press played a mighty role. So vital did it become, that every national leader worth his or her salt, across the political spectrum, also doubled up as a journalist. Small and vulnerable as they were, the journalists of that time also sought to give voice to the voiceless and speak for those who couldnot. Their rewards were banning, imprisonment, exile and worse. But they bequeathed to Indian journalism a legacy I am proud of and onbehalf of which tradition, I accept this award today.

For the vision that generation stood for, the values it embodied, are no longer so secure as they once were. A nation founded on principles of egalitarianism embedded in its Constitution, now witnesses the growth of inequality on a scale not seen since the days of theColonial Raj. A nation that ranks fourth in the world's list of dollar billionaires, ranks 126th in human development. A crisis in the countryside has seen agriculture — on which close to 60 per cent ofthe population, or over 600 million people, depend — descend into the doldrums. It has seen rural employment crash. It has driven hundredsof thousands from villages towards towns and cities in search of jobsthat are not there. It has pushed millions deeper into debt and has seen, according to the government itself, over 112,000 farmers take their own lives in distress in a decade.This time around, though, the response of a media politically free but chained by profit, has not been anywhere as inspiring. Front pages and prime time are the turf of film stars, fashion shows and the entrenched privilege of the elite. Rural India, where the greatest battles of our freedom were fought, is pretty low down in the media's priority list. There are, as always, exceptions. The paper I work for,The Hindu, has consistently given space to the chronicling of our greatest agrarian crisis since the eve of the Green Revolution. And across the country are countless journalists who, despite active discouragement from their managements, seek to place people above profit in their reporting. Who try desperately to warn their audiences of what is going on at the bottom end of the spectrum and the dangersto democracy that this involves. On behalf of all of them, all these colleagues of mine, I accept this award.

In nearly 14 years of reporting India's villages full time, I havefelt honoured and humbled by the generosity of some of the poorest people in the world. People who constantly bring home to you the Mahatma's great line: `Live simply, that others might simply live.'But a people we today sideline and marginalise in the path ofdevelopment we now pursue. A people in distress, even despair, who still manage to awe me with their human and humane values. On their behalf too, I accept the Ramon Magsaysay award.